In this practical course, marketing expert Megan Adams shares actionable tips for planning and executing effective email and newsletter initiatives.
Overview
Syllabus
Introduction
- Why every business needs an email marketing strategy
- What to know before getting started
- Anatomy of a successful email
- How to craft winning email campaigns
- Building and growing an email list
- Planning and scheduling email campaigns
- Must use marketing automations
- Best tools for email marketing, including AI
- Key metrics for long-term success
- Developing a long-term email marketing strategy
- Leveraging the best resources for email marketing
Taught by
Megan Adams
