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LinkedIn Learning

Drawing Vector Graphics: Brand Character Design

via LinkedIn Learning

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Overview

Learn how to design a compelling brand character using the world's leading vector illustration software: Adobe Illustrator.

Syllabus

Introduction
  • Welcome
1. Project Research and Preparation
  • Mining information
  • Choosing an appropriate style
  • Defining aesthetic
2. Creating Brand Character
  • Drawing character ideas
  • Building brand character
  • Creating a brand logotype
  • Coloring brand character
  • Creating secondary brand graphics
3. Final Brand Character Assets
  • Brand character guidelines
  • Brand character usage samples
Conclusion
  • Next steps

Taught by

Von Glitschka

Reviews

4.7 rating at LinkedIn Learning based on 56 ratings

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