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LinkedIn Learning

Diversity and Inclusion in Marketing: Inclusive Language for Marketers

via LinkedIn Learning

Overview

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Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.

Syllabus

Introduction
  • Moving your brand forward with inclusive marketing language
1. Build a Shared Mindset
  • Making a business case for inclusive brands
  • Defining inclusive language
  • Navigating visible and invisible forms of inclusive language
  • Assessing where you are in the journey
2. Assess the Idea
  • Know your audience and embrace differences
  • Embracing the diversity within diversity
3. Evaluate the Words
  • Recognize and avoid stereotypes in your language
  • Use person-first and gender-neutral language
  • Evaluate the impact of inclusive language on stakeholders
4. Learn from the Work
  • Learn from and fix mistakes in marketing

Taught by

Andrew McCaskill

Reviews

4.8 rating at LinkedIn Learning based on 850 ratings

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