Learn the tools and frameworks you need to build equity and inclusion into your marketing and communications.
Diversity and Inclusion in Marketing: Inclusive Language for Marketers
Overview
Syllabus
Introduction
- Moving your brand forward with inclusive marketing language
- Making a business case for inclusive brands
- Defining inclusive language
- Navigating visible and invisible forms of inclusive language
- Assessing where you are in the journey
- Know your audience and embrace differences
- Embracing the diversity within diversity
- Recognize and avoid stereotypes in your language
- Use person-first and gender-neutral language
- Evaluate the impact of inclusive language on stakeholders
- Learn from and fix mistakes in marketing
Taught by
Andrew McCaskill
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