Direct Mail Marketing

Introduction

• An introduction to the definitive system of direct mail marketing

1. The Power of Direct Mail Marketing

• Why direct mail marketing is a go-to for acquiring new leads
• How outsourcing can be highly effective

2. Crafting Your Budget

• Allowing yourself to excel through the budgeting phase

3. Finding Your Target Market

• How you can determine who your audience is
• Acting on potential list types in targeting

4. List-Providing Services and How They Work

• How to develop long lists quickly

5. Finding Mailing Lists for Your Market

• Looking for lists for absentee owners, probates, and inherited properties
• Finding lists for re-foreclosure, notice of default, expired listings, and others

6. Collecting Leads and Following Up for Maximum Market Growth

• Growing your opportunities through hiring a call center
• Using Google Voice
• Using a website squeeze page

7. Getting Started with Campaigns

• Hiring help
• Using full-service vendors to excel
• Common forms of postage and how to expedite shipping

8. Types of Direct Mail Correspondence

• Effectively reaching people with postcards and yellow letters
• Handwritten and professional letters

9. Six Major Components of a Direct Mail Letter

• Must-have components

10. Tracking Your Campaigns and ROI

• Making informed decisions
• Determining how much time it takes to get a return
• Necessary resources to make your company land on top

Conclusion

• Why direct mail marketing is king of business communications