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HubSpot Academy

Build a Marketing Campaign in Marketing Hub Starter

HubSpot via HubSpot Academy

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Overview

Learn how to build a marketing campaign using the tools in Marketing Hub Starter.
  • Learn how to attract and engage your leads
  • Get started with your email marketing strategy
  • And explore Marketing Hub Starter Landing Pages to bring your marketing campaign together

Syllabus

  • Start Marketing Right
    • Starting a business today is easier than ever, but it’s never been harder to grow one. Establishing your marketing strategy from day one sets a solid foundation for your future growth. In this lesson, you'll learn how to get started marketing the right way with HubSpot Marketing Hub Starter.
  • Attract Leads Using Ads in HubSpot
    • Attracting leads involves getting your brand in front of your target audience. In this lesson, you'll learn how to start advertising and bringing leads to your website using ads in HubSpot.
  • Capture Leads Using Forms and Conversations in HubSpot
    • To start engaging with your leads, you need to capture their information through forms or conversational channels. In this lesson, you'll learn how to build forms, set up live chat, and create bots in HubSpot so you can start capturing leads on your website.
  • Getting Started With Landing Pages in Marketing Hub Starter
    • The goal of a landing page is to engage your audience and convert visitors into leads. With the drag and drop page editor in HubSpot, starting and scaling your marketing efforts has never been easier. In this lesson, you’ll learn how to create, style, and publish a landing page from start to finish in HubSpot.
  • Start Email Marketing
    • Email marketing is a big part of any inbound marketing strategy and an essential piece of your marketing campaigns. In this lesson, you'll learn how to use the email tool in HubSpot to send targeted, personalized emails that provide value to your contacts.

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