Explore the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.
Overview
Syllabus
Introduction
- What is market sizing?
- Understanding the market funnel framework
- How broadly should you define your market?
- Methods for defining your market
- Skincare market case study: Market definition
- TAM, SAM, and SOM
- How investors view your business
- Skincare market case study: Market size
- How to define and size your market using the worksheets
Taught by
EntrepreneurNOW
