Learn what customer experience is, why it's important, and how it can be used to build strong and meaningful customer relationships.
Overview
Syllabus
Introduction
- Welcome
- About this course
- The age of the customer
- What is customer experience?
- Relationships as a customer experience strategy
- The four components of customer experience
- Archetypes
- Activities
- Interactions and principles
- Strengthening customer relationships
- Airbnb: A strong customer relationship
- Recap and next steps
Taught by
Geoffrey Schwartz and frog