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Creating an Online Video Ad: 1 Writing, Production, and Shooting

via LinkedIn Learning

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Overview

Online video ads are essential for any business. Learn how to write, produce, and shoot a professional online video ad.

Syllabus

Introduction

A new horizon for online video advertising
The final products

1. Basics of Online Video Advertising

A brief history of online video
Growth of online video ads
Effectiveness of online video advertising
Decide on social media platforms to target
Different types of video ads
Different types of video styles
Key performance indicators

2. Write an Online Video Ad

Know your audience and influencers
Research the competition
Working within your limitations
Decide on your personal style and brand
Make your script conversational
Working with an ad script outline
Notes, storyboards, keywords, and calls to action
Breaking down your shoot day

3. Shoot an Online Video Ad

You can't always fix it in post
Choose your camera and equipment
Scout your location
Prep your talent
Compose your shots
Lighting your shots
The importance of audio
Put it all together: The interview
Be prepared: On location
Back up your footage

Conclusion

The final products
Next steps

Taught by

Nick Harauz

Reviews

4.2 rating at LinkedIn Learning based on 35 ratings

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