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LinkedIn Learning

Create Your Brand Message Strategy

via LinkedIn Learning

Overview

Connecting with your ideal customer is a key element of business success. Learn how to tailor your brand message to attract and retain your ideal customer.

Syllabus

Introduction
  • Connect through your brand message
1. Defining Your Ideal Customer
  • Work with your ideal customer
  • How to define your ideal customers
  • Expand with multiple audiences
2. Bringing Out the Best in Your Brand
  • Offer the right thing at the right time
  • Discover what makes you different
  • Finding your unique perspective
3. Make Your Business Irresistible
  • Attracting your ideal customer
  • Discover your customer's perspective
  • Catching customers attention
  • Signal customers you're the right brand
  • Pricing strategies for your customer
4. The Art and Science of Brand Message
  • Making the right first impression
  • Compel with a standout statement
  • Empower customers to chose you
  • Help customers see what's in it for them
  • Make it impossible to choose anyone else
Conclusion
  • Continue refining your brand message

Taught by

Jeffrey Shaw

Reviews

4.8 rating at LinkedIn Learning based on 165 ratings

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