Learn business development concepts to better understand your market and clients. Discover how to speak like a leader, unpack your competitors' strengths and weaknesses, and more.
Business Development Foundations: Researching Market and Customer Needs
Overview
Syllabus
Introduction
- Welcome
- What is business development?
- Understand the business you're in
- Know your best customers
- Unpack the sales process
- Utilize your CRM
- Leverage your internal team
- Research fundamentals
- Believe in what you sell
- Understand your prospect's customers
- Understand title and roles
- Unpack the competitive landscape
- Opening your call
- Make yourself relevant quickly
- Speak like a leader
- Address competitors
- Getting rejected
- Lack of customer knowledge
- Wasting time with nonbuyers
- Trying to close too early
- Closing too slowly
- Never giving up
- Next steps
Taught by
Lisa Earle McLeod and Elizabeth (McLeod) Lotardo
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