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Building Your Marketing Technology Stack

via LinkedIn Learning

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Overview

Learn how to build your business's marketing technology (martech) stack, regardless of size, to more easily attract and retain customers.

Syllabus

Introduction

How to get started with marketing technology (MarTech)

1. Marketing Technology (MarTech) Basics

What is a MarTech stack?
Outline your goals for a MarTech stack
MarTech in small business and enterprise

2. How to Build a MarTech Stack

Conduct a MarTech stack audit
Explore core MarTech applications for your business
Select the right MarTech applications

3. How to Select New MarTech

When to consider additional MarTech tools
Categories of MarTech tools and platforms
MarTech vendor evaluation and selection

4. MarTech ROI: Get the Most Out of Your Tech Stack

Ensure proper MarTech usage and adoption
Create a MarTech training and onboarding program
How to measure MarTech effectiveness

Conclusion

Continue to develop your MarTech stack and team expertise

Taught by

David Booth

Reviews

4.7 rating at LinkedIn Learning based on 107 ratings

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