Building a Small Business Website with Shopify

Introduction

• Building a small online store with Shopify
• What you need to follow this course
• Demo project overview

1. Preparing to Build Your Site

• Establish site purpose and goals
• Identify site requirements
• Making a basic content inventory
• Tips for writing copy
• Tips for sourcing images
• Working with images

2. Configuring Site Appearance

• Set up your brand
• Find a theme that meets your needs
• Using the theme editor
• Customize theme settings
• Customizing the header
• Customizing the footer
• An introduction to templates

3. Adding Key Content

• Introduction to the content editor
• Create a Contact page
• Create an About page
• Create a blog
• Add products
• Create custom collections
• Customize the Home page
• Customize the Checkout page
• Organize navigation

4. Advanced Topics in Website Ownership

• Showing up in search engines
• Understanding cost of ownership
• Extending your site's capabilities

5. Go Live

• Reviewing site specifications
• Testing the site before going live
• Site security

Conclusion

• Growing your online business