Discover the essential tools for establishing a long-lasting brand identity and communicating your company's design standards.
Overview
Syllabus
Introduction
- Create branding guidelines
- Discover the purpose of a professional brand guideline
- Do all businesses need brand guideline documentation?
- Discover why brand guidelines work like a lighthouse
- Explore a brand guideline's main components
- Learn by observing and exploring other company's examples
- Discover the differences between online and PDF formats
- Leverage the power of CC Libraries to store and share assets
- No budget for a photographer? Browse assets on Adobe Stock
- Learn how to extract assets from an image with Adobe Capture
- Learn how to customize the InDesign workspace
- Set up an InDesign document to present brand assets
- Achieve consistency with InDesign parent pages
- Build consistency within your text by using paragraph styles
- Display, organize, and style brand assets and images
- Discover the importance of the brand mission and values
- Learn how to communicate the brand personality
- Display a logo and its clear space
- Outline and detail a brand color palette to build a theme
- Learn the importance of establishing a brand typeface
- Choose the most appropriate photography for your brand
- Discover how to add interactive links to a document
- Create, preview, and update an interactive index
- Publish online to share your file with the world
- Establish a long-lasting brand identity
Taught by
Kladi Vergine