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LinkedIn Learning

Branding Guidelines 101: Where Design Meets Marketing

via LinkedIn Learning

Overview

Discover the essential tools for establishing a long-lasting brand identity and communicating your company's design standards.

Syllabus

Introduction
  • Create branding guidelines
1. Brand Guidelines
  • Discover the purpose of a professional brand guideline
  • Do all businesses need brand guideline documentation?
  • Discover why brand guidelines work like a lighthouse
  • Explore a brand guideline's main components
2. Formats
  • Learn by observing and exploring other company's examples
  • Discover the differences between online and PDF formats
3. Leverage the Power of the Creative Cloud
  • Leverage the power of CC Libraries to store and share assets
  • No budget for a photographer? Browse assets on Adobe Stock
  • Learn how to extract assets from an image with Adobe Capture
4. Brand Guidelines Layout and Styling
  • Learn how to customize the InDesign workspace
  • Set up an InDesign document to present brand assets
  • Achieve consistency with InDesign parent pages
  • Build consistency within your text by using paragraph styles
  • Display, organize, and style brand assets and images
5. Marketing Components
  • Discover the importance of the brand mission and values
  • Learn how to communicate the brand personality
6. Design Components
  • Display a logo and its clear space
  • Outline and detail a brand color palette to build a theme
  • Learn the importance of establishing a brand typeface
  • Choose the most appropriate photography for your brand
7. Ready to Share
  • Discover how to add interactive links to a document
  • Create, preview, and update an interactive index
  • Publish online to share your file with the world
Conclusion
  • Establish a long-lasting brand identity

Taught by

Kladi Vergine

Reviews

4.5 rating at LinkedIn Learning based on 111 ratings

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