Become a thought leader. Learn techniques to develop a compelling message, build influence, and track your impact.
Overview
Syllabus
Introduction
- Welcome
- What is a thought leader?
- Rewards and risks of thought leadership
- Identify your niche
- Define your "What if?" future
- Understand the context and trends
- Tribes, communities, and followers
- Select your path forward as a thought leader
- Identify and enroll stakeholders
- What's in it for your stakeholders?
- Clarify your message
- Overcome objections
- Distill your expertise
- Develop a visual framework
- Enroll others in your cause
- Determine your audience
- Define your avatar
- Find your thought leadership brand voice
- Be discoverable for your ideas
- Monetize your expertise
- Track your impact as a thought leader
- Accelerate your influence
Taught by
Denise Brosseau
