Become a Content Strategist

Overview

Create effective content marketing campaigns as a content strategist. In this path, you'll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns.

Master essential content marketing principles.
Discover storytelling best practices.
Learn the most effective content planning strategies.

Syllabus

Course 1: Digital Marketing Foundations

Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 2: Business Storytelling with C.C. Chapman

Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door.

Course 3: Learning to Write Marketing Copy

Learn how to craft compelling marketing copy to engage with your customers.

Course 4: UX Foundations: Content Strategy

Better content strategy translates into a better user experience. Learn how to build user persona spectrums, content guidelines, and more meaningful content for websites and apps.

Course 5: Building an Integrated Online Marketing Plan

Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.

Course 6: Advanced Content Marketing

Take your content marketing to the next level. Develop thought leadership, automate processes, and build teams ready to scale your content marketing operations.

Course 7: Social Media Marketing with Facebook and Twitter

Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Course 8: Content Marketing Foundations

Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 9: SEO Foundations

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 10: Content Marketing: Newsletters

Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.

Course 11: Google Universal Analytics Essential Training (2020)

Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.

Course 12: Creating an Editorial Calendar

Learn the best practices for creating and using an editorial calendar to organize your marketing campaigns.

Taught by

Brad Batesole, C.C. Chapman, Ian Lurie, Morten Rand-Hendriksen, Matt Bailey, Colleen Jones, Megan Adams, Brian Honigman, David Booth, Melodie Tao, Corey Koberg and Brian Honigman