Learn about augmented reality (AR), a high-impact immersive technology, and how to form an AR marketing strategy.
Overview
Syllabus
Introduction
- Getting started with AR: Modernize your marketing
- Exploring and leveraging AR in your marketing mix
- Planning your AR campaign
- Defining your brand's identity when using AR
- Designing an AR marketing campaign that serves your brand
- Identifying the metrics of an AR campaign
- Next steps
Taught by
Cathy Hackl