Artificial Intelligence and Business Strategy

Introduction

• Deploying AI for your competitive advantage

1. Introduction to AI

• What is Artificial Intelligence?
• A brief history of AI and its likely future
• How Google deploys AI to create user value

2. Making the Company an AI Machine

• Building a robust data pipeline
• Different types of machine learning algorithms
• Training an AI model

3. Deploying AI to Create ONSTAGE Advantage

• Using AI for deeper market research
• Using AI for hyper market segmentation
• Using AI to drive product innovation

4. Deploying AI to Create BACKSTAGE Advantage

• Using AI for managing the supply chain network
• Using AI for managing internal operations
• Using AI for human resource management

5. The Ethics of AI and Data

• Decision-Making by machines: Moral dilemmas
• Guarding against the risks of algorithmic bias
• Mitigating AI’s possible negative impact on jobs

6. From Ideas to Actions

• From ideas to actions