Learn about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective and profitable ads on LinkedIn.
Overview
Syllabus
Introduction
- The value of LinkedIn ads
- Make Linkedin ads work for you
- Where LinkedIn ads fits in the digital marketing ecosystem
- Who should and shouldn't advertise on LinkedIn
- Time to get started
- Page access
- Ads access
- Install your Insight Tag
- Get familiar with the Business Manager dashboard
- Identify advertising capabilities
- Understand the advantages of ad units
- Use Sponsored Content
- Use text ads
- Use dynamic ads
- Use Sponsored Messaging
- Video ads
- Carousel ads
- Lead Gen Forms
- Event ads
- The three pillars of social ads (bring your AMO)
- Audience targeting
- Create your message
- Develop a persuasive offer
- Define your account structure
- Select objectives
- Targeting
- Bidding and budgeting strategy
- Retargeting strategy
- Set up retargeting
- Analytics, tracking, and attribution
- Reporting
- Benchmarking
- Analyze performance
- Learn and level up
Taught by
AJ Wilcox
