Enrich your product marketing skill set. Learn how to collaborate with different stakeholders, define your audience, and create a go-to-market strategy.
Overview
Syllabus
Introduction
- Next-level product marketing
- What is advanced product marketing?
- Why product marketing needs research
- Research design methodologies
- Relationship with other researchers
- Writing personas
- Competitive positioning
- Relationship with product managers
- Building a brand house
- Breaking down messaging types
- Determining market opportunities
- Relationship with marketing
- Completing a go-to-market plan
- Agile marketing for product marketers
- Next steps
Taught by
Jonathan Chang
