Unlock the advanced capabilities of Google Analytics and take your skills to the next level.
Overview
Syllabus
Introduction
- Gain a better understanding of your data
- Explaining Universal Analytics
- How data collection works
- How new vs. returning users work
- Tracking users with User ID
- About views
- Create a measurement plan
- Adding a new view
- View settings
- View panel
- View filters
- Creating and managing filters
- Filter ordering
- Regular expressions (regex)
- Create common predefined filters
- Create common exclude filters
- Create common include filters
- Create common case filters
- Create common search and replace filters
- Filter limitations
- Anatomy of events
- Events flow reporting
- Measuring events
- Events vs. goals
- Site search overview
- Site search setup
- Create custom dimensions
- Calculated metrics
- Custom channel groupings
- Custom content grouping
- Weighted sort
- Google Analytics debugger plugin
- Overview
- Explore and apply segments
- Create segments
- Apply multiple segments
- Analytics solutions gallery
- Get moving with Google Analytics
Taught by
Brad Batesole and Madecraft
