What you'll learn:
- Installing Google Analytics directly & via Google Tag Manager
- Setting up Raw, Reporting and Testing views
- Creating custom dimensions and metrics
- Setting up custom alerts to notify of sudden drops or spikes
- Using UTM parameters and acquisition reports
- Setting up goal and events to track activation
- Using cohort tables to monitor retention
- Creating custom reports in Google Data Studio
This course is designed to take you to the next level no matter whether you're a beginner or power user of Google Analytics.
This course will guide you through:
- Installing the old Universal Analytics & new Google Analytics 4
- Creating a professional structure of views
- Auditing your admin settings like a pro (e.g. filters, segments, alerts, dimensions, metrics, linkage, etc.)
- Setting up goals and events to track any click or move your users make (in case you wish to do so)
- Discussing business models and funnels
- Building scheduled reports to monitor product performance
The goal of the course:
1. Understand 99% of Google Analytics's functionality
2. Impress your business partners, clients and/or shareholders with new reports and insights
3. Find a scala of product opportunities to start working on
