Learn fundamental social selling concepts to help build relationships with prospects and generate leads to ultimately increase sales for your organization.
A Beginner’s Guide to Social Selling on LinkedIn
Overview
Syllabus
Introduction
- Why LinkedIn
- Defining social selling
- Understanding SSI scores
- LinkedIn profile optimization
- Leveraging LinkedIn creator mode
- Using LinkedIn Live
- Creating newsletters
- Exploring sales navigator
- Building a lead list
- Mastering the basic features
- Creating compelling content
- Strategic content creation
- Messaging best practices
- Crafting your follow-up strategy
- LinkedIn premium offerings
- LinkedIn product pages
- Smart tracking
- Measuring success on LinkedIn
- Building your one-stop shop
Taught by
Lorenzo Johnson and Madecraft
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