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LinkedIn Learning

A Beginner’s Guide to Social Selling on LinkedIn

via LinkedIn Learning

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Overview

Learn fundamental social selling concepts to help build relationships with prospects and generate leads to ultimately increase sales for your organization.

Syllabus

Introduction
  • Why LinkedIn
1. Social Selling on LinkedIn
  • Defining social selling
  • Understanding SSI scores
  • LinkedIn profile optimization
2. LinkedIn Creator Mode
  • Leveraging LinkedIn creator mode
  • Using LinkedIn Live
  • Creating newsletters
3. LinkedIn Sales Navigator
  • Exploring sales navigator
  • Building a lead list
  • Mastering the basic features
  • Creating compelling content
4. Strategic Outreach on LinkedIn
  • Strategic content creation
  • Messaging best practices
  • Crafting your follow-up strategy
5. Advanced Social Selling Techniques
  • LinkedIn premium offerings
  • LinkedIn product pages
  • Smart tracking
6. Measuring Success
  • Measuring success on LinkedIn
Conclusion
  • Building your one-stop shop

Taught by

Lorenzo Johnson and Madecraft

Reviews

5 rating at LinkedIn Learning based on 16 ratings

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