Overview
This specialized Program is aimed at leaders and entrepreneurs, who seek to develop strategies for transgenerational entrepreneurship and innovation.
Through three courses, you will cover the strategies and tools that entrepreneurs and startups use to develop business ideas and launch innovations that will prepare you to orchestrate the family business and Identify and apply the characteristics that will allow you to be a good business leader and an expert in making decisions about your own business.
Syllabus
Course 1: Entrepreneurial Mindset
- Offered by Tecnológico de Monterrey. In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles ... Enroll for free.
Course 2: Leadership in the Family Business
- Offered by Tecnológico de Monterrey. To ensure that the family business transcends and the company is sustained over time, in this course of ... Enroll for free.
Course 3: Fundamentals of entrepreneurship in the family business
- Offered by Tecnológico de Monterrey. Nowadays, family businesses are indispensable in our economy. However, it is very important to identify ... Enroll for free.
- Offered by Tecnológico de Monterrey. In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles ... Enroll for free.
Course 2: Leadership in the Family Business
- Offered by Tecnológico de Monterrey. To ensure that the family business transcends and the company is sustained over time, in this course of ... Enroll for free.
Course 3: Fundamentals of entrepreneurship in the family business
- Offered by Tecnológico de Monterrey. Nowadays, family businesses are indispensable in our economy. However, it is very important to identify ... Enroll for free.
Courses
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To ensure that the family business transcends and the company is sustained over time, in this course of entrepreneurship and business administration, you will have the opportunity to understand the complexity of family and business dynamics, reflect on the roles and ways of thinking of the family's leader and make a diagnosis of entrepreneurship. All this in order for you to know the instruments and components that involve leading and orchestrating the family business: the future vision of the business family, the development of the next generations and the formation of an effective and flexible family and business government. All the knowledge acquired in this course of business administration can be applied in the family business. The Center for Entrepreneurial Families and EGADE Business School of Tecnologico de Monterrey is the ideal institution to develop these skills, since Tec de Monterrey is #1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016. Professors from the Entrepreneurial Families Center are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, moreover, EGADE Business School is number 1 school in Latin America, in its MBA, according to the ranking of America Economia.
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Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations. In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch). This online course delivers the knowledge and tools necessary for the success of a venture in the family business. The Center for Entrepreneurial Families and EGADE Business School of the Tecnológico de Monterrey is the ideal institution to develop these skills, since Tecnológico de Monterrey is the number 1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016. Professors at Center for Entrepreneurial Families are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, and EGADE Business School is the number 1 business school in Latin America in MBA program, according to the ranking of AméricaEconomía.
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In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years. The democratization of innovation has opened infinite possibilities for many people, companies and regions around the world. In particular, entrepreneurs and startups are taking advantage of the opportunities generated by the transformation that is taking place. In this online course, you will understand how you can begin to develop these innovative and entrepreneurial skills, and thus apply them successfully. This online course focuses on understanding the strategies, tools and basic concepts that entrepreneurs use to undertake market innovations and scale their ventures, generating value and disruption in many markets. You will understand: • How to validate a problem and its solution (Problem-Solution Fit) • How to validate if a product has an acceptance in a market (Product-Market Fit) • How to scale your ventures (Business Model Fit)
Taught by
Luis Antonio Marquez Heine, David S. Xotlanihua-González, Dr. Fernando Sandoval Arzaga and Fernando Andrés Moya Dávila