In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years.
The democratization of innovation has opened infinite possibilities for many people, companies and regions around the world. In particular, entrepreneurs and startups are taking advantage of the opportunities generated by the transformation that is taking place.
In this online course, you will understand how you can begin to develop these innovative and entrepreneurial skills, and thus apply them successfully.
This online course focuses on understanding the strategies, tools and basic concepts that entrepreneurs use to undertake market innovations and scale their ventures, generating value and disruption in many markets.
You will understand:
• How to validate a problem and its solution (Problem-Solution Fit)
• How to validate if a product has an acceptance in a market (Product-Market Fit)
• How to scale your ventures (Business Model Fit)
Overview
Syllabus
- Topic 1. Innovative Entrepreneurship
- Why is entrepreneurship important these days? Is it a fad or a need of new managers, executives, and people who start projects and companies? Entrepreneurship is a discipline inside management that has only begun to be studied. Entrepreneurship is at present just as important as marketing, information systems, finance, human resources, or strategy. Furthermore, a very relevant body of knowledge has been developed around entrepreneurship to help and support entrepreneurs. Innovation is a discipline, together with entrepreneurship, for which methodologies have been developed and taught to people who innovate. When these disciplines are brought together they create the concept of innovative entrepreneurship.
- Topic 2. Lean Startup
- Welcome to Problem-Solution Fit, Product-Market Fit, and Business Model Fit. Have you heard about Lean Startup? We will be dealing with the concept and the methodologies used in it that will help you position the products or services you want to sell through your Startup.
- Topic 3. Designing a Business Model
- Welcome to the topic Business Model Types. Business models are key tools for launching a new company or for accelerating business growth. Business model design and analysis provide a simple and effective setting to assess new opportunities and are crucial to keep our head above water. This course offers a real-world context where students participate closely in the development, launching, management, and data collection processes of a business.
- Topic 4. Corporate entrepreneurship
- In this topic we are going to look at the concept Corporate entrepreneurship as a worldwide phenomena to accelerate the growth of companies through open innovation. We will clearly review that entrepreneurships can be done inside companies, that is, apply innovation in order to develop new products and services, or even business models, or buying companies at early stages.
Taught by
Luis Antonio Marquez Heine and Fernando Andrés Moya Dávila
