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Semrush Academy

Leadership & People Management

via Semrush Academy

Overview

Elevate your leadership skills with our course on effective people management. Gain a dynamic and practical approach to developing the skills necessary to lead teams with confidence and efficiency.

Syllabus

  • Intro
    • In this course, Matthew Howells-Barby, one of the co-founders of Traffic Think Tank, shares his processes, templates, and advice on how to be an effective leader. Whether you’re a brand new people manager or have several years of experience there should be something to take from this course.
  • Lesson 1: Building Your Team Vision, Goals, and Playbooks
    • Within this lesson, Matt walks through the process of conceptualizing your team vision and how this can be directly linked to the success metrics you hold your team accountable for. He also shares a full example template that you can use as a starting point.
  • Lesson 2: The DARCI Accountability Framework
    • This lesson provides insights on a clear framework and how it helps to assign varying degrees of accountability to individuals across an initiative based on their level of involvement. Without such a framework in place, a lack of clarity around roles and responsibilities will occur, creating friction in the way your team works together and with other stakeholders.
  • Lesson 3: Creating a Team Operating Model
    • In this lesson, you’ll learn about the development of a team operating model. This is a simple document that you can share with your team to let them know all of the regular meetings that they’ll be a part of, some of the different channels for communication – as well as SLAs around response times, and all of the ongoing preparation required to make the meetings as productive as possible.
  • Lesson 4: Direct Reports: How Many Are Too Many?
    • A common mistake that many new people managers make is conflating the number of direct reports they have with their perceived experience. Matt shares his thoughts on how you should think about the number of direct reports you have, as well as talking through setting your team structure up for success.
  • Lesson 5 : Managing Team Compensation
    • Within this lesson, you’ll be walked through how to approach creating a compensation framework for your team, the different ways you can make adjustments, and how to think about a wide range of different scenarios that come up with planning your team’s career growth.
  • Lesson 6 : Performance Reviews
    • In this lesson, you’ll learn how to structure your performance reviews with access to a downloadable template for your convenience. Explore techniques for gathering feedback and receive guidance on delivering both positive and constructive criticism effectively.
  • Lesson 7 : Managing Managers
    • While your managers will need a lot of the same things as your individual contributors, they’ll need significantly more leadership coaching. Within this lesson, all of the above is discussed and more, including the thoughts of Ross Simmonds, CEO of Foundation.
  • Lesson 8 : Contingency Planning
    • Contingency planning is a key part of any people manager’s ongoing responsibilities, but it’s not always easy to do it right. In this final lesson, Matt shares his template and offers a detailed walkthrough for conducting regular talent x-rays.This includes assessing attrition risk, evaluating loss impact, and devising a proactive plan to address any potential scenarios.

Taught by

Matthew Howells-Barby

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