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BBC Maestro

Think Like an Entrepreneur

via BBC Maestro

Overview

For the first time, join Jo Malone CBE as she shares her unique and highly personal toolkit for business success - all based on her firsthand experiences. Find inspiration in her incredible story, develop your entrepreneurial mindset and learn the lessons every aspiring and established entrepreneur needs to know.
  • Start and grow your own company
  • Master the art of brand building
  • Innovate and develop your products
  • Turn your passion into a business
  • Learn how to see setbacks as lessons
  • Develop confidence and tenacity
  • Cultivate a mindset that helps you succeed

Syllabus

  • Introduction
  • The five ‘i’s
  • Inspiration: the power of storytelling
  • Innovation: developing your idea
  • Ignition: sparking excitement
  • Integrity: creating your brand identity
  • Instinct: making difficult decisions
  • Start building your business
  • Connecting with your customer
  • Develop and protect new products
  • Marketing
  • Creating luxury
  • Building your team
  • The power of negotiation
  • The art of collaboration
  • Leadership and vision
  • Perseverance and resilience
  • Conclusion

Taught by

Jo Malone CBE

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