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University of Adelaide

Growth Strategies for a New Business

University of Adelaide via FutureLearn

Overview

What is a growth strategy and why is it important?

Growth is an essential part of any new business, but how can you make sure you do this sustainably?

On this four-week course, you’ll discover effective sustainable growth strategies and how to successfully implement them in your new business.

You’ll gain an understanding of the key areas to focus on when starting a business, which have been identified and endorsed by industry professionals, to help give your business a solid chance at success.

By the end, you’ll know how you can build your team, scale your operations effectively, and develop an ethical and sustainable growth strategy.

Learn how to set realistic business goals

You’ll start by learning how to balance quantity and quality while growing your business, understanding how fast is too fast when it comes to growth.

To help you do this, you’ll gain the skills to set realistic business goals, including sustainable goals, and learn how to use feedback to inform your decisions.

Discover strategies for retaining and recruiting talent

To help you manage growth and develop an effective retention strategy, you’ll discover the factors that can help you hire the right people.

You’ll also learn how companies can retain talent and how you can build a diverse and inclusive team.

Understand how to design an effective business plan

Finally, you’ll discover the role of business planning as you explore frameworks for identifying threats and opportunities for your business. You’ll also learn how to measure success and adjust your business plan to ensure it is effective.

Using case studies and guided by academic experts, you’ll finish the course with a solid understanding of sustainable growth strategies and how to implement them in your new business.

This course is designed to empower business owners or those who are curious about business to walk away with confidence and clarity over their next steps, strategies, and how to launch their business.

The content is not industry-specific and is primarily suited for new or existing business owners who want to learn how to grow their business.

Syllabus

  • What is a growth strategy and why is it important?
    • Getting started
    • Introduction to Week 1
    • What is growth?
    • How do we develop a strategy?
    • Setting goals in the right strategy
    • Growing ethically and sustainably
    • Assessment
    • Bringing it all together
  • How can you balance quantity and quality while growing your business?
    • Introduction to Week 2
    • What are sustainable goals?
    • Receiving feedback to balance growth
    • The risks of growing too rapidly
    • Assessment
    • Bringing it all together
  • How can you recruit and retain talent?
    • Introduction to Week 3
    • How to hire the right people
    • Retaining talent
    • Building a diverse and inclusive team
    • Offboarding people without negative impact
    • Assessment
    • Bringing it all together
  • How do you design an effective business plan?
    • Introduction to Week 4
    • Business planning overview
    • Identifying opportunities and threats
    • Lean Canvas and Business Model Canvas
    • How to measure success and adjust
    • Assessment
    • Bringing it all together
    • What's next?

Taught by

Chris Hope

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