Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Google

Google Analytics for Beginners

Google via Independent

This course may be unavailable.

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

Syllabus

Unit 1: Introducing Google Analytics
  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters
Unit 2: The Google Analytics Interface
  • Lesson 1: Navigating Google Analytics
  • Lesson 2: Understanding overview reports
  • Lesson 3: Understanding full reports
  • Lesson 4: How to share reports
  • Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reports
  • Lesson 1: Audience reports
  • Lesson 2: Acquisition reports
  • Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
  • Lesson 1: How to measure Custom Campaigns
  • Lesson 2: Tracking campaigns with the URL Builder
  • Lesson 3: Use Goals to measure business objectives
  • Lesson 4: How to measure Google Ads campaigns
  • Lesson 5: Course review and next steps

Taught by

Google

Reviews

4.6 rating, based on 102 Class Central reviews

Start your review of Google Analytics for Beginners

  • Yub Raj Dhamala
    I recently completed the Google Analytics for Beginners course, and I must say it was an excellent learning experience. This course is designed for individuals who have little to no prior knowledge of Google Analytics, and it serves as a comprehensi…
  • I never thought that I will get this quality course for free. I was able to learn something new that I didn't know previously and I recommend learning and gaining basic knowledge about google data analytics in this rapidly growing digital marketing era.
  • The course is very beginner friendly. The approach is very simple, comprehensive, and direct to the point. All topics a beginner must learn were run-through and demos were very interactive and really provide a hands-on experience that we, as newbie and has zero knowledge on the topic would really appreciate to have. Surprisingly the course was packed with lots of information but not to point of exhaustion. The assessment at the end of each module also helped in reiteration. The division of the topic was also properly assigned in an order where you will be taking the information that is not overwhelming.
  • Profile image for Vinod Gambhire
    Vinod Gambhire
    I recently completed a Google Analytics course aimed at beginners, and I must say it exceeded my expectations in every way. The course provided a solid foundation for understanding and harnessing the power of Google Analytics, making it an invalua…
  • Profile image for Sanjay Ks
    Sanjay Ks
    The goal of this certificate is to help students understand how to analyze and process data to gain key business insights. In particular, by the end of this Google certification, you’ll be able to: Perform all tasks required as a junior data analy…
  • it was fun . i enjoyed the transcript and videos . it really helped me . the demo account also. you should try it out
  • Profile image for Priyanshu Raj
    Priyanshu Raj
    I recently completed the Google Analytics for Beginners course, and I must say it was an excellent learning experience. This course is designed for individuals who have little to no prior knowledge of Google Analytics, and it serves as a comprehensi…
  • Milan Vadhavana
    I recently completed an online course on Google Analytics, and I must say it was an incredibly enriching experience. The course, offered by [Insert Course Provider Name], provided a comprehensive understanding of Google Analytics, covering everythin…
  • Lekshman R
    Those who intentionally looking for have to try it “Good to be updated on the changes that have taken place. Top marks for the instructor.” “Overall the course is going to be very useful in my day to day job.” “Really well done; made a dry subject really interesting, and clearly has a passion for traffic management that shone through!
  • It was awesome. The way google explains is just awesome. I learnt about a lot of ads. How they work and it's features. How a ad is displayed by google and presented to us which forces us to click the link. Google also has Google Analytics to help in this case too and the tutorial was also good. I hope it also had exercises to work it, which could check the knowledge of the user and suggest the part from which he should start. Still it is a great effort by Google
  • Overall, I would highly recommend this course to anyone looking to expand their knowledge in this field. The course is well-designed, engaging, and provides valuable insights that are applicable in real-life scenarios. I'm grateful for the opportunity to take this course and for the knowledge gained from it.
  • Arun J Kumar
    Highly recommended course with valuable information. Recommending this course for everyone. Informative and can be understand easily. Simple language.
  • Anonymous
    The goal of this certificate is to help students understand how to analyze and process data to gain key business insights. In particular, by the end of this Google certification, you’ll be able to: Perform all tasks required as a junior data analy…
  • Shubham
    I recently completed a Google Analytics course and I must say it was an incredibly valuable learning experience. The course provided a comprehensive overview of Google Analytics and its various features, giving me a solid foundation to analyze websi…
  • Mohammed Ishan
    I recently completed the "Google Analytics for Beginners" course on Class Central and found it to be an excellent introduction to the platform. The course was well-structured, starting with foundational concepts and gradually delving into more adva…
  • Sucharan Yanamadni
    "Google Analytics for Beginners" is an essential course for anyone looking to harness the power of data to understand website traffic. It offers clear, step-by-step instructions on creating an account, implementing tracking code, and setting up filters. The interface navigation and report analysis sections are particularly helpful for newcomers, providing insights into audience behavior and acquisition sources. Additionally, the course covers setting up goals and campaign tracking for effective performance measurement. While focused on website traffic, it's worth exploring the additional capabilities for integrating app and web analytics. Overall, it's a comprehensive primer for mastering Google Analytics.
  • Profile image for Aaradhya Laybar
    Aaradhya Laybar
    Google Analytics for Beginners is an excellent resource for anyone looking to understand website analytics. The course offers a hands-on approach, guiding users through account setup, tracking code implementation, and navigating the interface. It covers essential reports such as Audience, Acquisition, and Behavior, making complex data accessible. Users appreciate the clarity in explanations and practical examples that enhance learning. Overall, this course is a valuable starting point for those new to data analysis, providing foundational skills necessary for more advanced analytics work
  • Profile image for Shivam Yadav
    Shivam Yadav
    I recently completed Google Analytics, and it was a valuable learning experience. The content was well-structured, with clear explanations and practical examples that made complex topics easy to understand. The instructor was knowledgeable and engaging, which kept me motivated throughout the course. The assignments were challenging yet rewarding, helping to reinforce the material. However, I felt that some sections could have included more real-world applications. Overall, I highly recommend this course to anyone looking to deepen their knowledge.
  • Profile image for RAKESH GUPTA
    RAKESH GUPTA
    This week I've studied "Google analytics for beginners". Although I've studied GA various times previously, from different resources, including the beginner and the advanced courses on "Google Analytics Academy". No course could beat this one or come close to it.
    It goes on an overview about different parts and reports of GA with specific questions and to answer; what this part is trying to answer? Why this part do exist? Then it goes further to explain the settings on the account level, the property level, and the view level. With a more extensive focus on traffic sources and different types of goals.
  • Anonymous
    I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level I really liked and loved learning on advance level

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.