Can a website that encourages users to act be created without dark patterns? Well, it turns out, yes, it can! Learn to make websites more engaging through good design, fascinating content, and solid UX. We'll look at the psychological principles that lead to an increase in taking action. You'll learn to design landing pages that keep visitors engaged and on board with what you're offering. By presenting the right information, your visitors will love the websites you create!
Overview
Syllabus
- Introduction
- Psychology
- Dark Patterns
- Reasons Against Dark Patterns
- Addressing Objections & Risks
- Reducing Cognitive Load
- Establishing Trust
- Performance Impacts Conversion
- Recap
- Three Crucial Questions
- Creating a Value Proposition
- Writing Compelling Copy
- Compelling Headlines & Scannable Content
- Simplifying Choice
- Audience
- Recap & Website Critique
- Leading the User's Attention
- Create Compelling Calls to Action
- Keep Users Engaged with Aesthetics
- Web Quality Assurance "Checklists"
- Optimizing for Conversion & User Testing
- Tools for Usability Testing
- Maximizing Conversion & AB Testing
- Wrapping Up
Taught by
Paul Boag
