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Coursera

Meta Marketing Analytics

Meta via Coursera Professional Certificate

Overview

This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like spreadsheets, SQL, and Python to collect, connect, and analyze relevant data. You’ll apply common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix and evaluate sales funnels. Throughout the program, you'll gain proficiency in visualizing data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll have the opportunity to apply your new skills in hands-on, industry-specific projects. The final course prepares you for the Meta Marketing Science Professional Certification exam. Upon successful completion of the program, you'll earn a certificate of completion from Coursera. If you opt to take and pass the Meta Marketing Science Professional Certification exam, you will also earn the Meta Marketing Science Professional Certificate.

Syllabus

Course 1: Marketing Analytics Foundation
- Offered by Meta. This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data ... Enroll for free.

Course 2: Introduction to Data Analytics
- Offered by Meta. This course provides a practical understanding and framework for basic analytics tasks, including data extraction, ... Enroll for free.

Course 3: Data Analysis with Spreadsheets and SQL
- Offered by Meta. This course introduces you to how to use spreadsheets and SQL queries to analyze and extract data. You will learn how to ... Enroll for free.

Course 4: Python Data Analytics
- Offered by Meta. This course introduces the use of the Python programming language to manipulate datasets as an alternative to spreadsheets. ... Enroll for free.

Course 5: Statistics Foundations
- Offered by Meta. This course takes a deep dive into the statistical foundation upon which data analytics is built. The first part of this ... Enroll for free.

Course 6: Data Analytics Methods for Marketing
- Offered by Meta. This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix ... Enroll for free.

Course 7: Marketing Analytics with Meta
- Offered by Meta. This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta ... Enroll for free.

Course 8: Meta Marketing Science Certification Exam
- Offered by Meta. This course helps you prepare for the Meta Marketing Science Certification exam. You’ll be guided through scheduling and ... Enroll for free.

Courses

Taught by

Anke Audenaert, Brandon Larkin, Cameron Dodd and Victor Geislinger

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