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University System of Maryland

Identifying Entrepreneurial Opportunities

University System of Maryland and University of Maryland, College Park via edX

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Overview

This course explores how anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights and cultivating an entrepreneurial spirit, you can create and transform an entrepreneurial idea into a new startup company or corporate venture.

Over 800,000 people have used The Opportunity Analysis Canvas that is the basis of this course. Designed by Dr. James V. Green, the lead faculty for this course, this unique model equips you to identify and analyze a new business opportunity that aligns with your startup entrepreneurship or corporate innovation interests.

The Opportunity Analysis Canvas distills vast amounts of research in psychology, sociology, and business into a practical how-to guide for aspiring and active entrepreneurs and innovators. The course presents a whole new understanding of entrepreneurial mindset and action. The course is structured as a nine-step experience segmented into thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

Syllabus

Module 1: Introduction to Startup Entrepreneurship and Corporate Innovation - This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of entrepreneurship and innovation.

Module 2: Thinking Entrepreneurially - We examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

Module 3: Seeing Entrepreneurially - We facilitate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition.

Module 4: Acting Entrepreneurially - We explore acting entrepreneurially with an understanding of value innovation and opportunity identification.

Taught by

James Green

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Reviews

4.8 rating, based on 49 Class Central reviews

4.6 rating at edX based on 7 ratings

Start your review of Identifying Entrepreneurial Opportunities

  • Anonymous
    Wow! This is an impressive and very comprehensive course that takes all things to consider before putting together a startup venture. Having this background knowledge and practical information to consider will improve your chances of succeeding as an entrepreneur. For people like me that have no business background, everything is explained in a very understandable and organized manner.
    Dr. James Green is an outstanding educator who has created a very interesting course; providing real life examples of innovators and startups, and what led to their success. He also provides examples of companies that experienced challenges that led to their demise.
    Bravo! I highly recommend this contemporary course!
  • Anonymous
    An excellent class that goes hand in hand with classes on Agile project management. This class made me consider aspects of bringing new products to market that I hadn't really considered before.
  • Anonymous
    The course provides us with the necessary information and is direct to the point. I would certainly recommend it to my friends and co-workers.
  • Ciarra Rae Clemen
    The course was outstanding, providing both extensive help and valuable information. The instructors were knowledgeable and engaging, and the course materials were well-organized and easy to follow. I would highly recommend this course to anyone interested in learning more about the subject..
  • Gboyega Olokunbola
    This class or course is highly phenomenal,I will recommend to everyone in corporate innovation or building a startup. It's really in-depth and I enjoyed every bit of it. Thank you
  • Dimitar Pavlov Ganchev
    I am very pleased with the course, the information was provided in a way that was easy for me to understand. The course managed to not only make me richer in terms of acquiring new knowledge, but to inspire me as well. A lesson that changes your perspective, changes your life as well, and those lessons are the ones that are the most valuable. This course provided such lessons.
  • Abygail Paul
    This course is excellent for entrepreneurs who are thinking of or have an idea of what business to start, its step by step training will in the end make you finally decide and take action on that business idea, very informative and worth your time.
  • Anonymous
    Excellent course.
    I recommend this fascinating course to anyone who wants to develop his/her entrepreneurial skills.
  • Anonymous
    As I am from commerce background I have heard many time the term ''ENTREPRENEUR'' and its basic definition but in this course we learn many things which does not help an entrepreneur but also helps an intrapreneur.
  • Anonymous
    The course is enlightening for first time entrepreneurs and helps them understand the bigger picture in business rather than just thinking of simplistic buying and selling of products.
  • Profile image for Ezeh Maduabuchi S.
    Ezeh Maduabuchi S.
    The course content and structure are very good for easier learning.

    I also like the fact that the overview and summary re-emphasise the main course contents.
  • Anonymous
    Excellent course to understand the basics and fundamentals prior to startup. I am really glad that I did this course. Highly recommended.
  • Anonymous
    This is a well packaged and educative course. I sincerely recommed it for all entrepreneurs and anticipating entrepreneurs. Thank James Green!
  • Anonymous
    Provides fundamental knowledge for being an entrepreneur. Various elements are neatly integrated to give a holistic perspective.
  • Anonymous
    Very informative, covers a good range of content to beginners. I recommend for those who are considering the path of entrepreneurship.
  • Anonymous
    Really enjoy this particular professor & his style of intruction. Awesome Content, Clarity of Instruction, Ease of Concepts and Brilliant Diagrams, Flowcharts & Real World Examples! Highly Recommend and Follow Up w course on Innovative Business Models. I purchased the books and found them to be an excellent resource for referencing & overall wonderful tools.
  • Anonymous
    Great course that breaks down a lot of important ideas about what it means to be an Entrepreneur. The course focuses on teaching you how not only to think like an entrepreneur but also act like one. There are a lot of great ideas and key points that can help build your success on a regular basis with whatever goals you have in mind and want to reach.
  • Anonymous
    The course provided a complete overall insight and experience on how to Identify Entrepreneurial Opportunities for new start-up company. Indeed a great course every budding entrepreneur should undergo to make their decision better and effective
  • Anonymous
    I do really appreciate the content and structure. I would strongly recommend to revise some videos as the text do not match with the content (at least in 2 of them) and one video in the last module is cutted before the end.
  • Sami
    The right level of detail at the right pace presented within a clear framework. Informative class room style lectures without advertising and interviews that many other online courses include to pad the material.
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