For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities.
This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products.
We will focus on four important areas to develop and enhance your capabilities as a product leader:
• Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.
Overview
Syllabus
- Introduction to Developing Innovative Ideas for Product Leaders
- Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
- Thinking Entrepreneurially
- Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
- Seeing Entrepreneurially
- Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
- Acting Entrepreneurially
- Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
Taught by
Dr. James V. Green
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Reviews
4.6 rating, based on 52 Class Central reviews
4.4 rating at Coursera based on 197 ratings
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In evaluating Developing Innovative Ideas for Product Leaders, I found the course's audio quality to be severely lacking, which considerably hampers the learning experience. Additionally, the book “The Opportunity Analysis Canvas” is inextricably li…
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This course was excellent fro understanding how to visualize and validate a good idea. Taking you through the process of ideating, validating, and realizing what it takes to be an entrepreneur and what it takes to have a successful idea that has the most chance statistically of succeeding.
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The course content is very good, but the methodology is not. The course consists of reading the whole book, and watching videos with exactly the same content, which becomes repetitive and boring.
But points for the content which is very interesting -
Worth taking up this course. I liked the the framework (Canvas) and the methodology with which various aspects of innovation and product development have been conveyed with real time examples.
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Comment and examples are old. I was expecting something more actualized.
Although material is interesting, of not quite what I'm looking for in a product management specialization. -
تساعدك الدورة على فهم الموضوعات المختلفة ذات الصلة عندما تخطط لفرص ريادة الأعمال الجديدة. يتراوح الموضوع بين امتلاك عقلية ريادة الأعمال والدافع للتحول بعد ذلك إلى سلوك رواد الأعمال. كيف ترى وتتصرف بشكل ريادي وفقًا لذلك. كما أنه يركز أيضًا على العوامل التي يجب مراعاتها عند الدخول إلى السوق وهي حالة الصناعة، وحالة الصناعة، وحالة الاقتصاد الكلي، والمنافسة، ومنحنى القيمة، وبناء الفريق المناسب، وأخيرًا تحديد الفرص. -
Rated 4/5, 'Developing Innovative Ideas for Product Leaders' is a comprehensive and well-organized course led by experienced product leaders. Covering the entire product development process, from ideation to launch, the instructors share valuable insights and best practices. The engaging and knowledgeable presentation makes it highly recommended for anyone aspiring to master the art of developing innovative products.
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I enjoyed this course and it's greatly recommended for people who want to develop and build on innovative ideas and entrepreneurial skills. Strategic decision making, thinking entrepreneurially with entrepreneurial mindset, motivation and behaviors…
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The course is very educative, I must say. Anyone looking to begin a new venture or launch a new product into the market should get started with this course. I learnt a whole lot and the recommended textbook, "The Opportunity Analysis Canvas" by Dr. Green has a been a great guide and companion so far.
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The course helps you in understanding different topics that is relevant when you are planning for new entrepreneurial opportunities. The topic ranges from having Entrepreneurial mindset, motivation to then transform to entrepreneur behavior. How to then see and act entrepreneurially accordingly. It also focuses on what factors to be considered when pitching into the market namely industry status , industry condition, macroeconomic condition, competition ,value curve, right team building and finally leading to opportunity identification. Course is very well balanced with real life examples. The contents are very relevant though the examples in the videos are bit outdated which could be worked on.
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This course is very educative and refreshing, I know better as to how to start my venture. i think that people who are ready to start a new venture should enroll for this course before emabrking on the project for beeter understanding and succeeding in their ventures,
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Wow! Very detailed course. It has broaden my understanding on entrepreneurialship . Hence u will try out all topics in this course as I intend to enter to the entrepreneurialship world and be a success
Thank you -
Easy with clear understanding of the basics needed in product management. I’m happy I selected it.
Y’all should try it out . You won’t regret it . It’s worth the time -
pretty elementary. the book is essential for the course and has to be purchased. so it further diluted my experience. the principle is interesting but not very engaging
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The course was a good first step in my journey to product management. Clear understanding of product management basis. Thanks Professor J. Green.
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This course has helped me understand in depth about how a dream once conceived in the mind can be put into fruition and it has now given me the knowledge to understand the market i want to enter as an entrepreneur and basically use the opportunity analysis canvas as a value tool to measure all aspects of the market and to introduce mr product or service into the market
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This course is very informative, useful, and even serves as inspirational leverage in the road of starting an entrepreneurial endeavor, making our efforts more solids and rational in the middle of uncertainties and lack of resources.
I really appreciate the magnificent work of Professor James V. Green by delivering his knowledge to our startup community. -
It is perfectly ok to get into a class after reading about the topic which will be discussed. Nonetheless, the videos in this course are basically the book you are supposed to read, but exposed by the author. The videos should involve the readings, but the content should be different than the readings. If not, the videos become worthless.
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I really appreciated the nice balance of real-world examples touched in all of the various segments of the course, coupled with the additional detail provided through the Opportunity Analysis Canvas textbook. I am looking forward to working through the remainder of courses offered by Dr. James Green!
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Wonderful course. It helped me to structure my startup business—organized and academically-supported content. Dr. Green is an outstanding researcher and professor. I recommend the course to new entrepreneurs developing their businesses or those needing to revisit/adjust the bases of their ventures.
