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University System of Maryland

Customer-Centric Enterprise: Scale Product Lifecycle Management

University System of Maryland and University of Maryland, College Park via edX

Overview

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This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

● Understanding a Product Enterprise and how it works

● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

● Building & implementing a product platform strategy

● Organizational Governance and Risk framework in a Product Enterprise

● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

● Maximizing organizational value creation through a scaled product framework

Syllabus

Week 1: Product Enterprise Operating Model

  • Customer Centric Organizational Culture
  • Customer Centric Enterprise Structure
  • North Star Metric Framework

Week 2:Product Portfolio Strategy Frameworks

  • Product Portfolio Analysis
  • Macro Strategy Models
  • Targeted Strategy Models

Week 3:Product Category Design & Strategy

  • Understanding Product Category Design
  • Shaping with Success Stories
  • Category Design Frameworks

Taught by

Tushar Rathod

Reviews

4.0 rating, based on 2 Class Central reviews

Start your review of Customer-Centric Enterprise: Scale Product Lifecycle Management

  • Anonymous
    This course provides a good introduction to the concepts of customer centrality and portfolio analysis. It introduces a well-known analysis framework (BCG) and does a good job of showing how the framework is practically applied.
  • Anonymous
    Excellent course.... Thank you 👍
    Content is very clear and easy to follow. All the concepts are present very well.

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