Marketing Analytics: Marketing Measurement Strategy

Introduction to Marketing Analytics or Data Analytics. If you have taken any of these classes and purchase Mr. Sorger's book, you'll notice that this is an encyclopedia of marketing analytics. I'll say that his class has much conten and value in its textbook, but the lectures and his instructions are rather confusing.

The textbook contains almost all terminologies one needs for Marketing Analytics, with more than 10 definitions on each page and a lot of examples. Students needs to read either 1 or 2 chapters here and there without any certain order following each lesson. So a smart mind with outstanding memory can probably manage one chapter with full of definitions in one week.

I gave a 3-star rating (it should be 2.5 stars) because his lectures did not score well, mainly because of short and unclear lecture notes, over-general instructions in the homework, and poorly designed tests and grading metrics.

First of all, the lectures are too short or too different from web resource regrding programming using Excel, R and SQL. Mr. Sorger didn't follow any convnetional coding standard to write coding statement so if I copy and mimic the grammar in the way he wrote, I'll receive many error messages. In the end, I did some self-research from Youtube lectures.

In each assignment, he never clarified the size of each research he's looking for, from within 500 words or up to a 10-page research paper. He didn't provide any resource for students to compare but asked students to look for online sources or from his/her own companies, which is quite risky and inconvenience because companies credential information can be revealed and not everyone has much tangible business resource in hand for in-depth analyses.



Lastly, his exams heavily rely on multiple choices with long questions and choices which took much time to read and compare. Yet, he intended to give students 1 minute to complete each question. The intention is to prevent notes searching and cheating, but it also takes away one's valuable time to ensure all questions are answered or to prevent any careless mistake. There are many questions used repetitively in quiz, midterm and final, and some definitions which were presented as less important appeared in tiny font was picked to trick students.

To summarize, this class trapped students and the poor structure diminishes its value. It should be a well-balanced class with some analyzing examples using software mentioned in the class and analytical theories behind it. But in the end, I tried hard to find out what I should really focused on, either learning programs or doing researches, because of the unclear instructions and template comments given which were not targeted on my assignments but to show off his eloquency and knowledge.

Mr. Sorgen should use Word files when giving solutions instead of using the website commenting area due to its limited space and poor compatibility. He should also clarify which section each module focuses on instead of assigning the same chapter twice without clarifying any keypoints. He can also improve his teaching effectiveness by providing same applicable articles to student to compare and contrast with clearer guidelines, and creating exams with various question types.

Well, the 99 USD price is kinda a message saying "DO NOT BUY THIS COURSE"
Given that everything is free, the course is a nice way to test your common sense with 30 quiz questions (in total, entire course has 30 quiz questions).

Adding the certificate, makes no sense, absolutely none. The quizzes were extremely trivial, high-school-math like, extremely intuitive and common-sense. Yet, it is priced at 99USD, a ridiculous price.

You look over to Analytics edge, with 20+ hours per week worth of workload and challenging assignments, with the same certificate price, the pricing just makes no sense whatsoever.

Don't buy this course, I regard this as a "do for fun" course, you won't gain any technical expertise or compentency in this course.