Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Domestika

SEO Basics for Beginners: Content, AI and growth planning

via Domestika

Overview

Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy
  • Introduction
  • SEO Background
  • Implementing SEO
  • Analysis and Growth
  • Update
  • Final project
Whether it’s on Google or social media, everyone searches for things online. SEO is the process of understanding how people search for things in order to stay visible and improve your digital performance. Eli Schwartz is an SEO expert who has collaborated with brands like SurveyMonkey, WordPress, Zendesk, Shutterstock, and Quora to boost their traffic and revenue.

In this online course, Eli teaches you how to create a solid SEO strategy to grow your organic traffic and help you increase your visibility in search engines. As the author of the book Product LED SEO, he’ll take you step by step through his process of researching keywords, creating optimized content, and understanding and analyzing traffic reports.

Syllabus

  • About Me
  • Influences
  • What Is SEO?
  • Identifying the Customer
  • The Content Plan
  • Technical Requirements
  • Launching a Site
  • Creating Content
  • The Results Report
  • Best Practices
  • UPDATE: Using AI to Do SEO Research
  • UPDATE: Using AI to Do SEO Tasks
  • SEO Growth Strategy and Content Planning

Taught by

Eli Schwartz

Reviews

Start your review of SEO Basics for Beginners: Content, AI and growth planning

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.