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Domestika

Digital Marketing Strategy: Build Your Online Presence

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Overview

Learn simple and effective methods to grow your business online
  • Introduction
  • Laying the Foundations
  • Creating Your Strategy
  • Putting It Into Practice
  • Final project
Would you like to boost your online presence using simple-yet-powerful online strategies? Alice Benham is a multi-hyphenate business coach who helps business owners grow their online presence using a value-driven strategy. In this course, she guides you through each step of crafting the ideal online strategy to level-up your business for exponential growth

Learn how to use online platforms in line with your business needs, see how to capture your audience’s attention with tailored content, and improve your strategy over time by learning about key metrics.

Syllabus

  • Introduction
  • Influences
  • What Will We Do in This Course?
  • Defining the End Goal
  • What Is a Digital Strategy?
  • Structuring Your Online Presence for Success
  • Creating an Effective Website 1
  • Creating an Effective Website 2
  • Harnessing Social Media 1
  • Harnessing Social Media 2
  • Valuing Long-form Content
  • Utilising Email Marketing
  • Bringing It Together Into a Strategy
  • Creating a Cohesive Online Presence
  • Improving Your Strategy Over Time
  • Digital Marketing Strategy: Build Your Online Presence

Taught by

Alice Benham

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