Digital Transformation

Course 1: Digital Transformation and Platforms
- In this course, you’ll get an introduction to the idea of digital transformation and the challenges that organizations face when implementing major transformation projects. You’ll learn how major technology initiatives can be broken down into more manageable chunks in a way that mirrors agile product development processes. You’ll examine the challenges of implementing business-to-consumer (B2C) tools and ideas in a business-to-business (B2B) setting and explore frameworks and approaches for how to overcome these challenges. Finally, you’ll discuss staffing gaps that emerge when organizations implement digital transformation initiatives and what new capabilities can be created. Throughout the course, principles will be brought to life through accessible examples and case studies.

Course 2: A Managerial View of Data Analytics for Digital Transformation
- In this course, you’ll learn concepts for measuring critical aspects of digital transformation throughout the lifecycle of projects. Different metrics will be discussed by project stage, and non-financial metrics will be introduced to help you build a full suite of tools to understand the status of your projects. You’ll engage in discussion around the language of things, the language of money, and the connections between the two, as you explore key differences between a discounted cash flow (DCF) view versus a real options view. You’ll then examine the crucial role of experimentation in providing rapid feedback to inform innovation initiatives. The special case of platforms, user bases, network effects, and virality will be covered. Finally, you’ll conclude with a discussion of artificial intelligence, machine learning, and their ties to digital transformation and innovation initiatives.

Course 3: Digital Analytics and Tools for Managerial Decision-Making
- In this course, you’ll use predictive analytics tools and leverage historical data to identify the likelihood of future outcomes and evaluate what-if scenarios under various strategic and operational settings. You’ll also cover the use of prescriptive analytics and experience the power of optimization tools to streamline process design, planning, and operations. Upon completion of this course, you’ll be able to demonstrate a working knowledge of easy-to-use cloud-based analytics tools.

Course 4: Digital Age Product Design and Development
- In this course, you'll get an introduction to the principles, processes, and methods of designing and developing successful digital products. You will define the key terminology, tools, and phases of the product design and development process, including how to adapt a generic process based on the type of product and a firm’s context. You'll build the skills needed to develop advanced problem-solving and creativity skills, gain proficiency in rapidly translating ideas into low-fidelity prototypes, and employ user experience design and human-centered techniques. You will also demonstrate the fundamentals of project management, including agile practices, to coordinate project resources, team members, and stakeholders.