Digital Marketing Analytics and Measurement

Overview

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Learn to measure and analyse web analytics to drive your digital marketing

Understand how to use web and channel analytics to plan, implement and optimise effective digital marketing campaigns.

Syllabus

Courses under this program:
Course 1: Digital Marketing Analytics and Measurement: Web Analytics in Perspective
-Understand the role of web analytics and how you can take a data-driven approach to improve your digital marketing.

Course 2: Digital Marketing Analytics and Measurement: Web Analytics Planning and Tactics
-Discover practical tips and learn how to use and interpret Google Analytics reports to gain insights to feed into your planning.

Course 3: Digital Marketing Analytics and Measurement: Advanced Web Analytics
-Explore the advanced features of Google Analytics and how to use them to draw out insights to improve your marketing activity.

Course 4: Digital Marketing Analytics and Measurement: Goals and Attribution Modelling
-Understand how to evaluate the true value of your digital marketing activity using web analytics goals and attribution modelling.

Course 5: Digital Marketing Analytics and Measurement: Reporting Dashboards
-Learn to use reporting dashboards to understand the value of your digital marketing activity and interactions between channels.