Ads Training: Fundamentals of Digital Advertising

Overview

Today, digital advertising can be targeted, relevant, and helpful in ways it couldn't be before. In this course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer.

Learn how to use digital ads at every stage of the buyer's journey
Explore the social media and paid search advertising platforms
Create effective digital ads that achieve your advertising goals

Syllabus

Getting Started With Journey-Based Advertising

Developing a digital advertising strategy is crucial to businesses looking to build brand awareness, expand their reach, and drive revenue. Whether you are new to advertising or looking to amplify your current efforts, learn how to get started building a journey-based advertising plan.

Understanding Digital Advertising

The world of digital advertising has changed. Today, ads can be relevant, contextual, and targeted in ways that they never could before. In this lesson, you’ll learn how ads today have a lot in common with organic content, how your paid and organic content strategies can work together, and how to determine your ad spend.

Introduction to Social Media Advertising

There are a lot of options out there when it comes to social media advertising. In this lesson, you’ll learn about the advertising options that are available across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. Plus, you’ll learn best practices for creating remarkable digital ads for social media and see examples of effective social media ads in action.

Introduction to Paid Search Advertising

When it comes to paid search advertising, Google is by far the most popular option. In this lesson, you’ll learn how paid advertising on search engines works and how to get started with advertising on Google. Plus, you’ll learn best practices for creating remarkable digital ads for paid search and see examples of effective paid search ads in action.

A Digital Advertising Success Story From Texada Software

A little inspiration can go a long way when creating digital ads. In this lesson, you’ll see a digital advertising success story in action from Texada Software, a HubSpot customer and recent winner of the YouTube Works Award. You’ll learn that you don’t need a big budget to make a big impact, watch Texada’s advertisement, learn from its creators how this advertisement came to be, and hear advice for how you can get started creating standout ads too.