Overview

This specialization is designed for marketing professionals aiming to harness the power of data science. Across four comprehensive courses, learners will learn about modern marketing data analytics, regression modeling, machine learning, and decision-making. This program covers statistical concepts, predictive analytics, and decision optimization, ensuring a well-rounded understanding of how to apply data science in marketing. Participants will learn to interpret data, forecast trends, and make data-driven marketing decisions, enhancing both customer engagement and business profitability.

Syllabus

Course 1: Customer Data Analytics for Marketers
- Offered by University of Colorado System. This course introduces marketing data analytics, focusing on the crucial concepts of correlation ... Enroll for free.

Course 2: Regression Modeling for Marketers
- Offered by University of Colorado System. "Regression Modeling for Marketers" is a specialized course designed to elevate marketing ... Enroll for free.

Course 3: Machine Learning for Marketers
- Offered by University of Colorado System. "Machine Learning for Marketers" is an advanced course tailored for professionals looking to ... Enroll for free.

Course 4: Time, Change, and Decisions for Marketing
- Offered by University of Colorado System. "Time, Change, and Decisions for Marketing" shows how advanced analytics can be used to adapt and ... Enroll for free.

Courses

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19 hours 9 minutes
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"Regression Modeling for Marketers" is a specialized course designed to elevate marketing professionals' analytical skills. Focusing on regression analysis, the course enables learners to quantify, explain, and predict marketing outcomes using both simple and multiple linear regression models. This course stands out by not only teaching the creation and interpretation of market data visualizations but also showing the use of advanced statistical software for gaining marketing insights. Learners will explore sophisticated analytical techniques like ANOVA, ANCOVA, and MANCOVA, enhancing their ability to dissect the impact of marketing strategies. The course also covers logistic regression and multivariate testing, key tools for anticipating market shifts and consumer choices. Additionally, it emphasizes the application of uplift modeling for targeted and personalized marketing campaigns, making it an essential resource for contemporary marketers.
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21 hours 57 minutes
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"Machine Learning for Marketers" is an advanced course tailored for professionals looking to integrate machine learning into their marketing strategies. This course uniquely focuses on both predictive analytics and decision-making, using supervised learning methods to analyze and forecast customer behavior. Participants will learn to implement advanced machine learning techniques, enhancing the accuracy of predictions and informing better marketing decisions. The course also covers campaign analysis through rigorous testing methods like cross-validation, ensuring the reliability of marketing strategies. A key feature of this course is its coverage of unsupervised learning algorithms, enabling learners to uncover hidden patterns in marketing data for sophisticated customer segmentation and market analysis. Additionally, the course discusses optimizing product positioning using dimensionality reduction techniques and improving personalized customer experiences through recommender system technology.
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23 hours 47 minutes
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This course introduces marketing data analytics, focusing on the crucial concepts of correlation and causality. Learners will explore statistical concepts and tools to analyze and interpret marketing data, leading to more informed and impactful marketing strategies. The course begins with core statistical concepts, such as standard deviation, variance, and normal distributions, in the context of marketing decisions. It shows how to visualize correlations and causal networks using techniques such as Structural Equation Modeling (SEM) and Path Analysis. The course discussions of analytics ethics, guiding participants to identify and avoid common pitfalls in data interpretation. This course is an invaluable resource for anyone looking to enhance their marketing strategies through trustworthy data-driven insights.