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CreativeLive

Make Your Website Work For You

via CreativeLive

Overview

What makes a business’s website compelling to potential customers? How can you use your website to increase sales and engage new clients? Join web marketing expert Devin Duncan for a workshop that will teach you everything you need to know about turning your brand’s website into a powerful component of your marketing strategy.

Drawing on years of experience as an entrepreneur, Devin will teach you how to design your website for optimal sales and customer interaction. You’ll learn the psychology behind online sales, how to monetize your products, and the many types of content that make a website clickable and dynamic. Devin will also cover easy-to-implement techniques for building customer relationships online.

By the end of this course, you’ll have the tools to build a website that engages your ideal customers and becomes a major source of revenue and sales.

Syllabus

  • Introduction
  • Roadmap to Thriving Online Biz
  • Big Website No-No's Part 1
  • Big Website No-No's Part 2
  • Grow Biz with Blog/Podcast: Amy Porterfield
  • Guest Blogging with Amy Porterfield
  • Content Creation All Star Panel
  • All Star Panel: Pivotal Moments and Q&A
  • Panel: Business Strategies Q&A
  • Right Social Media Platform with James Wedmore
  • Platform Selection with James Wedmore
  • Platform Strategies with James Wedmore
  • Intro to Amy Porterfield
  • Facebook Promotions with Amy Porterfield
  • Facebook Ads with Amy Porterfield
  • Q&A with Devin and Amy Porterfield
  • How to Turn Looky-Loo's Into Warm Leads
  • Anatomy of Squeeze Page
  • Tools for Lead Generation
  • Email Gameplan with David Garland
  • Introduction to Selling
  • Melanie Duncan: Selling with Confidence
  • Q&A with the Duncan's
  • Virtual Events for Selling: James Wedmore
  • Webinar Q&A with James Wedmore
  • Psychological Tactics for Selling with the Duncans
  • Psychological Tactics Part 2
  • Student Hot Seats
  • Split Testing
  • Student Hot Seats Part 2

Taught by

Devin Duncan

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