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CreativeLive

Copywriting for Crafters

via CreativeLive

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Overview

You built your online store, now it’s time to do the fine-tuning that gets people to buy! In Copywriting for Crafters you’ll learn wordsmithing tricks and techniques that lead customers to check-out. 
Lisa Jacobs is an experienced Etsy® seller and dedicated creative consultant. In this class, she’ll help you write the words that reach customers and motivate them to make a purchase. You’ll learn how to: 
  • Develop a copywriting template 
  • Critique your own work 
  • Avoid common copy mistakes 

Lisa will help you guide customers through the buyer's journey. She’ll tell you exactly what to include in product descriptions and what to leave out. She’ll also reveal the common errors that cause product listings to fail and she’ll help you ensure that yours always stand-out. 


Use the words that get results. Join Lisa Jacobs in Copywriting for Crafters and increase your sales by sending the right message, at the right time.  


Syllabus

  • Copywriting for Crafters Intro
  • One Step Away from the Sale
  • Surprising Mistakes That Cost You The Sale
  • The Harm of Title Stuffing & Using "I" or "My"
  • Content Marketing vs Copywriting
  • Stick to the Selling Points
  • The 8 Primary Customer Needs
  • Why Aren't They Buying?
  • The Marketing Umbrella
  • The Sales Funnel
  • Content Marketing
  • 6 Triggers to "Yes"
  • Master Your Copywriting
  • Your Product Benefits
  • Address Their Hesitation

Taught by

Lisa Jacobs

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