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University of Leeds

Create a Professional Online Presence

University of Leeds and Institute of Coding via FutureLearn

Overview

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Create the right impression with employers through your social media presence

How we present ourselves online is becoming increasingly important, both personally and professionally.

This two-week course will help you explore the various elements that make up your professional online presence, and how to build your digital identity without affecting your employability.

With expert guidance, you’ll learn how to present yourself in the most professional light and discover how to make your online presence have the greatest impact for the right reasons.

Discover the online platforms that best suit your career

From Facebook to Instagram and beyond, you’ll explore which online platform suits your needs to build a professional persona.

You’ll also develop an actionable plan to make your online profiles work in your favour.

Learn online reputation management

You’ll consider your privacy and security settings, and understand that distinct types of posts might impact different audiences.

You’ll also examine the ways in which conduct and tone can impact your professional reputation online.

By the end of the course, you’ll understand the importance of your online presence and how it can either help or negatively impact your employability.

This course is designed for people who have some digital skills but would like to build on them. You may be looking to improve your career prospects or you want to boost your confidence in using digital technology in the workplace.

If you want to develop your understanding of this subject further, you may be interested in these courses, from the same provider, that share the same overall learning outcomes:

  • Learn about Current Digital Workplace Trends
  • Wellbeing and Resilience at Work
  • Collaborative Working in a Remote Team
  • Presenting Your Work with Impact: Presentation Skills Training

Syllabus

  • What makes up your professional online presence?
    • Welcome
    • What is a professional online presence?
    • Managing your online presence
    • Optimising your professional online presence
    • Summary
  • How do you build your professional network?
    • Welcome to Week 2
    • Understanding different platforms
    • Building a professional network
    • Planning your online presence
    • Summary

Taught by

Meg Pickard

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