Overview

Course Description: This course equips participants with essential skills and methodologies for effective product management. The course covers various frameworks, including Agile, Scrum, Kanban, and Design Thinking, helping learners choose the right approaches for their projects. Participants will explore technical skills, such as understanding technical requirements and using data analysis tools, along with market analysis and product strategy topics like user research and go-to-market strategies. It also addresses the product development lifecycle, collaboration between teams, and best practices for product launches. Finally, learners will gain hands-on experience with SQL and Excel for data management and popular data visualization tools to enhance their analytical capabilities. This course is designed for aspiring product managers looking to refine their strategic decision-making skills. Learning Objectives: 1. Analyze various product management frameworks and methodologies, applying the most suitable approaches to different product scenarios. 2. Evaluate technical requirements and leverage data analysis tools to inform product development and decision-making processes. 3. Conduct market analysis and customer research to identify target segments and develop effective go-to-market strategies. 4. Utilize data management techniques, including SQL and Excel, to analyze product metrics and visualize data for informed decision-making. Target Audience: This course is tailored for students seeking a career in Product Management and professionals looking to transition into Product Management roles. It is ideal for individuals who wish to enhance their interviewing skills and deepen their understanding of the product management landscape, preparing them effectively for product management interviews. Prerequisites: -Engineering Degree preferable - not necessary -Basic knowledge of technology company operations

Syllabus

Product Management Techniques

This module introduces you to the core frameworks, methodologies, and technical skills essential for effective product management. You will explore agile methodologies, design thinking, and other prominent frameworks. This module also delves into the technical skills required for product managers, such as understanding software development concepts, data analysis tools, and UX/UI principles. By the end of this module, you will have a solid foundation in the techniques necessary to manage products effectively.

Market Analysis and Product Strategy

This module focuses on understanding the market and developing effective product strategies. This module covers market analysis, customer research, and competitive analysis to help you identify target customer segments. You will also learn about planning successful product launches and crafting go-to-market strategies. By the end of this module, you will be able to conduct thorough market analysis and develop strategic plans for product success.

Product Development Lifecycle and Tools

This module provides an in-depth look at the stages of product development and the tools that facilitate this process. This module explores the collaboration between product and engineering teams, the integration of design and development processes, and the importance of continuous improvement. You will also learn about the various tools and technologies that support product management, including project management software, data analytics, and user testing tools.

Data and Tools

This module emphasizes the importance of data in strategic product management. This module introduces various data sources and tools that product managers can use to inform their strategies and decisions. You will gain foundational knowledge in SQL and Excel, essential for data analysis and visualization. Additionally, you will explore popular data visualization tools, such as Tableau, Power BI, and Google Data Studio, and learn how to select the right tools for your needs.