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Coursera

Starting & Managing a Sustainable Hotel or Tourism Business

Coursera Instructor Network via Coursera

Overview

This course provides a comprehensive overview of sustainable practices in the hotel and tourism industry, focusing on environmental conservation, community engagement and economic sustainability. Imagine a boutique hotel set in a pristine, untouched landscape. This small hotel not only provides luxurious comfort but operates entirely on renewable energy, sources its food locally and maintains the focus on zero-waste policy. It stands as a beacon of sustainability, drawing eco-conscious travelers and setting a new benchmark in the hospitality industry. This vision can become a reality for your business too. Let’s interpret the essential strategies and best practices that will empower you to launch or revamp your hotel or tourism business as a sustainability trailblazer. Throughout this journey, you’ll uncover market trends, acquire practical insights and become a game-changer at implementing eco-friendly practices. Moreover, we’ll explore the multiple advantages of sustainability: not only does it benefit the environment and the community, but it also makes sound financial sense, in the short and log term. This course is designed for aspiring hotel and tourism entrepreneurs, hotel managers and supervisors, professionals interested in sustainable hospitality business practices, and hospitality students. Participants should have a basic understanding of the hospitality industry, a foundational knowledge of business management principles, and a genuine interest in sustainability within the hospitality sector. By the end of this course, you will be able to identify market trends in sustainable tourism, develop a sustainable business plan, implement eco-friendly practices in hotel operations, and analyze the financial and environmental impact of these practices.

Syllabus

  • Starting & Managing a Sustainable Hotel or Tourism Business
    • In this course, we tackle the growing need for sustainability in tourism. As a dedicated professional in the hospitality industry, you’re very aware of the environmental impact our field can have. This course is designed for you, an innovator and leader who aims to create economically viable businesses while embracing social responsibility and promoting sustainable practices, that resonate now and in the future.

Taught by

Marta Sotto-Mayor

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