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Coursera

Personal Training: Sales and Client Retention

American Council on Exercise via Coursera

Overview

This is the final course in the ACE Intro to Personal Training specialization which is a comprehensive course designed to equip aspiring personal trainers with the foundational knowledge and skills necessary for a successful career in the fitness industry. "Personal Training as a Service Profession: Sales and Client Retention" is tailored for personal trainers aiming to excel in client acquisition and retention, with a focus on the skills essential for building a thriving business. Participants will learn proven sales techniques, effective client retention strategies, and the art of fostering a strong community around their services. The course emphasizes the importance of measuring impact to demonstrate value and build trust with clients. Additionally, participants will master the skill of asking for referrals, a crucial component in growing a successful client base. Whether you’re new to personal training or looking to refine your business acumen, this course provides the tools needed to enhance your professional success.

Syllabus

  • Module 1: Sales and Client Retention
    • This module includes strategies for achieving successful sales and client retention in the fitness industry.
  • Module 2: Putting Your Knowledge to Work 
    • This final module includes the opportunity to apply the concepts learned in this course to a real client scenario. You'll also gain insights into the next steps in your ACE journey and discover the available resources to further your fitness career. The course concludes with a comprehensive overview of the key takeaways and a pathway for your continued growth in the fitness industry.

Taught by

Cedric X. Bryant

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