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IE Business School

Network Externalities, Platform Markets and Sharing

IE Business School via Coursera

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Overview

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In this course, you will uncover the impact of network externalities in the digital economy. Learn how they fuel internet-based business models and the rise of unicorns, and how they create a winner-takes-all market. Understand different network externalities and their effects on competition and consumer choice. Dive into real-world examples to grasp these market-shaping forces.

Syllabus

  • Network Externalities, Platform Markets and Sharing
    • In this course, we will learn about the significant role of network externalities in the digital economy and in communication technology. We will learn how network externalities are crucial for business models relying on the internet and how they can lead to the emergence of unicorn businesses, which attract massive investments due to their potential to dominate the market.

Taught by

Carl Kock

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