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Are you eager to launch a dynamic career in Public Relations or Communications? This course is the ideal starting point for aspiring PR professionals seeking entry-level positions. This introductory course provides an overview of PR, equipping you with the essential skills and knowledge needed to succeed in the industry.
In this course you will:
• Define Public Relations, its role, and importance across various organizations
• Identify crucial elements of strategic PR planning
• Describe the key components of a successful PR strategy
• Outline the process for creating a simple PR plan
• Explain core media relations principles
• Define Generative AI and its potential impact on PR
• Explore basic strategies for using Generative AI tools in PR tasks
By the end of this course, you will have a thorough understanding of Public Relations, strategic planning, media relations, and the innovative use of AI in PR.