How to Sell: An Overview of Fundamental Selling Techniques

Overview

Class Central Tips

Did you know that 70% of sales professionals fail to ask for the sale? This critical step is often overlooked, yet it's crucial for closing deals and achieving success in sales. This short course is tailored for aspiring sales professionals and those looking to refine their sales skills to master fundamental selling techniques to start or increase their sales effectively. By completing this course, you'll gain the ability to understand the sales process deeply, engage in effective cold calling, overcome objections with confidence, and employ strategies that close deals – skills you can apply immediately in your professional life. In this 3-hour long course, you will learn how to: - Grasp the entire sales process, from lead generation to closing. - Overcome objections with ease and maintain momentum in your sales conversations. - Effectively use listening and questioning to uncover customer needs and present solutions that compel action. What sets this course apart is its focus on practical, real-world techniques and strategies for sales success. To excel in this course, no prior knowledge is required. However, a keen interest in developing sales skills will be beneficial.

Syllabus

How to Sell: An Overview of Fundamental Selling Techniques

"How to Sell: An Overview of Fundamental Selling Techniques" is an essential course for those looking to master the basics of the sales process. Instructor Jean Barnard, with a vast sales background, guides students through the foundational skills needed to succeed in sales. The course covers the entire sales process, from lead generation to closing deals, and emphasizes the importance of building rapport and effectively listening to customers. By the end of the course, participants will be proficient in cold calling, offering solutions, and closing sales with confidence, making it a crucial starting point for anyone aiming to excel in a sales career.

Lesson 1: Own Your Success: The Sales Process

This lesson introduces the sales process, helping you understand the buyer’s journey and explore lead-generation techniques using social media, telephone, and email. Learn how to handle objections and master the art of closing deals.

Lesson 2: Active Listening, Strategic Questioning, and Effective Solution PresentationSales Process

Focus on building rapport with customers and discovering their needs through effective listening and questioning techniques. This lesson teaches you how to control conversations and guide prospects towards evaluating your solutions positively.

Lesson 3: Offering your Solution and Asking for the Order

Learn to present your product or service compellingly and confidently ask for the order. This lesson covers how to effectively offer solutions that meet your customers' needs, increasing the likelihood of closing the sale.