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Coursera

How to Generate and Maintain a Healthy Sales Pipeline

Coursera Instructor Network via Coursera

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Overview

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Did you know that 68% of companies identify sales pipeline management as a critical component of their sales process success? Dive into the world of sales with our course designed to transform your approach to generating and nurturing leads. This short course was created to help sales professionals, business owners, and anyone interested in mastering sales strategies accomplish the art of building and managing a healthy sales pipeline for improved lead generation, deal closure rates, and customer retention. By completing this course, you'll be able to develop and implement strategies to nurture leads effectively, utilize CRM and sales automation tools to streamline your sales processes, and maintain a robust sales pipeline to ensure continuous growth and success in your sales endeavors. More specifically, in this 3-hour-long course, you will learn how to: - develop strategies for nurturing leads through the pipeline, - analyze the importance of CRM and sales automation tools in managing the sales pipeline - use strategies to maintain the health of the pipeline. This project is unique because it offers practical insights and strategies, drawn from successful case studies and the latest sales technologies, to help you stay ahead in the competitive sales landscape. In order to be successful in this project, you will need no prior knowledge, making it accessible to anyone interested in improving their sales skills.

Syllabus

  • How to Generate and Maintain a Healthy Sales Pipeline
    • "How to Generate and Maintain a Healthy Sales Pipeline" focuses on the critical skills required to manage sales pipelines effectively. Under the guidance of seasoned sales expert Jean Barnard, you will learn to develop strategies for nurturing leads and utilizing CRM and sales automation tools. The course is structured to provide practical knowledge on maintaining an active sales pipeline, optimizing sales processes, and enhancing customer interactions. By the end of the course, you will be equipped with actionable strategies to improve lead generation, deal closure, and overall sales performance, making it an invaluable resource for sales professionals looking to streamline their processes and drive business growth.
  • Lesson 1: Develop Strategies for Nurturing Leads and Maintaining their health through the Pipeline
    • This lesson provides techniques for engaging with prospects consistently to maintain a healthy sales pipeline. Learn how to keep leads warm and move them through the sales process effectively.
  • Lesson 2: Own Your Results: It Starts With Input Into the Funnel
    • Learn strategies for nurturing leads and maintaining the health of your sales pipeline. This lesson emphasizes the importance of the initial input into the sales funnel and how it impacts overall sales success.
  • Lesson 3: The Role of CRM Tools
    • This lesson introduces CRM systems and their role in enhancing efficiency in managing customer interactions and sales data. Learn how to utilize CRM tools to streamline your sales processes, automate routine tasks, and focus more on closing deals.

Taught by

Jean Barnard

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